Apparently a bunch of their brewers spent the last two years working with the worlds oldest brewery, Weihenstephan, to create a new category of beer. According to their packaging they have created a "Champagne-like beer with fine bubbles and a fruity, spicy aroma. It's light malt character is balance by the Noble hops that impart a soft citrus and floral flavor."
So what should you expect?
Well, the nose is light subtle and clean; beer like, but not exactly what I think of when I think about the smell of beer. The color is reminiscent of a brown ale, light brown (not quite amber) and it does have a fairly champagne like carbonation that interacts with the proteins in beer to form a VERY vigorous head on first pour. The flavor is malt forward, and moderately complex. The malt flavor--almost halfway between mushrooms and caramel is balanced by subtle noble hops, but this is not a "hoppy" beer. The mouth feel is pretty cool, it has effervescence of campaign, but the liquid it's self is way more viscous, not to the point of being syrupy but on that end of the scale.
For final thoughts, I'm really glad to see that Sam Adams is continuing to innovate in the beer realm (I feel like they took a decade off there, but came back 5 or six years ago), and working with Weihenstephan to make a new style of reinheitsgebot compliant beer is a sign of some master brewers really challenging themselves. They're trying to do something cool without going out and finding some new whizzbang ingredient (ahem - grains of paradise). Their focus has to on process and and quality.
That said, this beer is NOT champagne, and the packaging really sent my expectations down the wrong road. It is a good beer, but it took me a while to discover that after my initial brain twist reaction. I'm also not sure that it's $25 price tag per 750ml bottle is going to entice anyone but serious beer snobs who want to try something very new, and they are going to rate this a bit harsher than the normal drinker.
I'm giving this over all experience about 3.9, but I will likely try the 2012 variety if they put one out.
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